Encore Merchandising is the industry leader in theatrical and promotional merchandise. Encore is a division of aka, which provides innovative media and marketing solutions to the theatre and live entertainment industry. With combined offices in the US, UK and Australia, the global team has grown to over 150 of the industry's best minds, delivering effective and thought-provoking theatrical merchandising, marketing and advertising solutions around the world. With over 15 years of global experience, aka's wealth of knowledge and industry ties are an invaluable resource for Encore. This collaboration reinforces the notion that merchandise is not simply a retail operation, but a true extension of each show's brand.